Maria Lören is a Creative Director and Brand Strategist whose work lives where visual identity, strategic positioning, and the interior life of the woman behind the brand finally come together.

With 20+ years of experience spanning consumer marketing, experiential production, beauty, wellness, fashion, and lifestyle — she has shaped campaigns, identities, and brand worlds for some of the most recognized names in America.

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Design is not just her profession — it's her passion and perspective on life. Inspired by the elegance of art, the serenity of nature, and a touch of whimsy, she transforms assets into stunning visual stories that resonate. She has led campaigns that boosted brand engagement by 50% and developed design solutions celebrated in top industry publications.

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Today, her studio — Maria Lören Designs — serves founders, executives, and creative directors who have outgrown their current brand and need a precision eye to rebuild what no longer fits. And through House of Lören, her 90-day private residency, she works intimately with high-achieving women reclaiming the clarity and creative authority that years of overperforming quietly eroded.

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CREDENTIALS

•  20+ years in creative direction, brand identity, and campaign development across consumer, nonprofit, luxury, and media sectors

• Founder — House of Lören, a 90-day private residency for high-achieving women

•  Board Member & Strategic Partner — Top 100 Powerful Black Women

•  Proud Member — Nasdaq Milestone Circle, a network of visionary women entrepreneurs leading with purpose

•  Media Partner — Irie Jam Radio / Irie Jam Media

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BRAND & CLIENT EXPERIENCE

Selected brands and organizations supported through creative direction, campaign development, visual storytelling, design systems, photo direction, print, digital, social, and brand execution.

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Consumer & Retail Martha Stewart · Keurig · Del Monte · Dole · Kraft / Mondelēz · Snyder's of Hanover · Mike & Ike · Craftsman · Kenmore · Farberware · Calphalon · Shark · Barbasol · Fruit of the Loom · Sharp · Hoover · Panasonic · Brut by Fabergé

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Beauty, Wellness & Lifestyle Liz Taylor Fragrances · Copper Fit · Melanin & Muscles · ANZA · Hey There Beautiful · Fanmire · House of Lören

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Publishing, Media & Events Top 100 Powerful Black Women · Irie Jam Radio · Irie Jam Foundation · Women In Digital Business · Syntyche Clarke · NFL · Ashanti · Written Entertainment

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Nonprofit, Education & Community St. Jude Children's Research Hospital · Ms. Foundation · The Arc Westchester · PAL · Calvary Hospital · St. Vincent's Hospital · The Actors Fund · Broadway Cares · MADRE · Nassau County Public Libraries · Jovia Financial Credit Union

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Luxury, Hospitality & Destination Gale / Sotheby's · Garden City Hotel · City of Key West

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• Learn how I turned my own burnout into a boundary revolution→ Billion Dollar Boundaries

• Explore the creative home that grew from that work → House of Loren

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THE WORK — THREE PILLARS

Studio Practice | Maria Lören Designs Creative direction, brand identity, visual storytelling, and campaign development for founders, executives, and organizations who need their brand to finally match who they've become. Fractional Creative Director engagements and consulting available.

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Private Residency | House of Lören A 90-day intimate residency for high-achieving women — founders, executives, coaches, creatives — who are quietly carrying the weight of a brand and a life that no longer fully fits. Seven rooms. One return to yourself.

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1:1 Session | VIP Clarity Session A 90-minute private brand recalibration for the woman who knows something is off but can't name it yet. Your full brand world assessed. Your Clarity Map™ delivered within 48 hours. Three sessions available per month.

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Ready to work with a creative eye that sees all of you?

Whether you need a full brand recalibration, a strategic creative partner, or a private session to finally name what's off — this is where we begin.

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Book the VIP Clarity Session
Start a Conversation → getcreative@marialorendesigns.com

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