Maria Lören

I keep noticing that the brands that last don’t feel loud or overdesigned. They feel lived-in. Here’s what that means—and why it matters now.

Being seen as strong doesn’t just earn trust. It quietly becomes permission. When everyone assumes you can handle it, support disappears...

In the evolving landscape of luxury-minded brands, authenticity is no longer a choice but a necessity. As women founders and creatives navigating growth, reinvention, or burnout, our brands must reflect the depth of our leadership and lived experience. This is where identity-led branding becomes a powerful tool. It allows us to build genuine connections with our audience by aligning our visual identity and storytelling with who we truly are. Today, I want to share how embracing authentic...