creative director | Brand STRATEGIST
20+ YEARS OF CREATIVE LEADERSHIP FOR HOUSEHOLD BRANDS.
maria lören
I build brands people feel.
And creative that moves business.
I partner with established brands, founders, and leadership teams to create distinctive campaigns and brand experiences—bringing strategy, storytelling, and creative leadership together.
Need a fresh perspective on your brand?
Reserve a VIP Clarity Session →
Accepting a limited number of engagements each quarter.
“Identity before aesthetics. Clarity before visibility.”
Accepting a limited number of engagements each quarter.
"Identity before aesthetics. Clarity before visibility."
I build brands people feel.
And creative that moves business.
creative director | Brand STRATEGIST
20+ YEARS OF CREATIVE LEADERSHIP FOR HOUSEHOLD BRANDS.
maria lören
Need a fresh perspective on your brand?
Explore a VIP Clarity Session →
I partner with established brands, founders, and leadership teams to create distinctive campaigns and brand experiences—bringing strategy, storytelling, and creative leadership together.
Creative work for household names, emerging brands, and mission-driven organizations—through direct engagements and agency partnerships.
SELECTED BRAND & ORGANIZATION EXPERIENCE
NFL · Hershey's · Martha Stewart · Dole · Del Monte · Fruit of the Loom · Calphalon · Scotch · Brut by Fabergé · City of Key West · American Cancer Society · Ms Foundation · Broadway Cares · Irie Jam Radio · The Arc Westchester · Madre · ANZA Beauty Beverage · Snyders of Hanover · Mike & Ike · Farberware · Ethos
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Featured in Newsday & CanvasRebel · Strategic Partner & Board Member, Top 100 Powerful Black Women · 2× ECHO Award Finalist
Creative direction across brands with heart, heritage, and global impact.
Keurig | Martha Stewart | NFL | St. Jude Children’s Research Hospital | American Cancer Society | Fruit of the Loom | Ashanti | Brut by Fabergé | Gale / Sotheby’s | Madre | Ms. Foundation | Top 100 Powerful Black Women | Irie Jam Radio
Featured in Newsday & Canvas Rebel · Top 100 Black Women Board Member · 2× Echo Award Finalist
20%+
PRODUCT SALES GROWTH
Through campaign creative
and brand strategy
40%
FASTER CAMPAIGN TURNAROUND
Through improved creative workflows
200+
WEEKLY CREATIVE ASSETS
Directed across multiple channels at enterprise scale
40+
BRANDS & ORGANIZATIONS
Supported through creative and campaign development
I Don’t Start With the Brand.
I start with the people. The ones building it. The ones it needs to reach. And the feeling that should stay long after the first impression. Before I create anything, I ask questions. What are we really trying to say? Why should anyone care? And what does this creative need to accomplish for the business? Then I bring those answers to life through strategy, storytelling, campaigns, and experiences—leading the creative from the first idea to the final detail. Because beautiful gets attention. But what people feel, remember, and are inspired to do? That's where the real value lives.
Selected Work
From campaigns for household names to original brand worlds and immersive experiences, each project reflects my creative direction, storytelling, and hands-on design—from the first idea to the final detail.
Martha Stewart — Bake Beautifully | Campaign Creative
House of Lören Immersive Brand World
Retinol Around The Clock Ad Design
Mike & Ike — The Reunion Tour | Campaign Creative
Earth's Palette — Fine Jewelry Campaign Creative
Becky's By The Sea — Barbados | Concept Brand World
Ashanti — Logo & Brand Identity | Used Across Her Ecosystem
Behind the Stripes — Adidas Originals | Spec Campaign
The Arc of Westchester — Newsletter /Communication System |. Editorial & Print
The Nothing Else — Waterless Skincare | Concept Campaign
Sensitive Skin. Bold Life. | Campaign Concept
Creative Worlds
From original campaign concepts to AI-assisted storytelling and live experiences, an exploration of ideas brought to life through creative direction, design, and production.
Two Ways to Work With Maria Lören
Creative Direction for Brands, Teams & Organizations
I’m as comfortable shaping the big idea as I am rolling up my sleeves and bringing it to life.
From brand strategy and hands-on design to AI-integrated creative, campaigns, and live experiences, I lead the vision, the people, and the production—making sure every detail serves the story and the business.
Brand Strategy & Evolution · Creative Direction & Design · Campaign Development · AI Integration & Creative Production · Experiential Design & Programming · Fractional Creative Leadership
→ VIEW SELECT WORK + CASE STUDIES
Have a project in mind? → Let's Talk
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House of Lören
Where we build brands—and the women behind them.
An intimate, hands-on experience for women building businesses, brands, and legacies. Inside the House, we turn clarity into action through brand strategy, creative direction, business systems, and the real decisions that move both the woman and her business forward.
→ EXPLORE HOUSE OF LÖREN
In Their Words.
Creative Leadership & Execution
“I’ve known and worked with Maria for over 10 years. She brings heart, clarity, leadership, and an unmatched work ethic to every project — large or small. Her ability to tell powerful stories, lead teams with empathy, and deliver high-impact creative across platforms makes her a standout.”
C. Nelson
Founder, Melanin & Muslces
Creative Collaborator, 10+ Years
Vision & Creative Partnership
“Maria has this amazing gift of seeing, then taking your vision 10x it in a way that is even bigger and better. Her care, compassion, creativity, and intention are incredible.”
Syntyche Clarke
COO & Marketing Director
Irie Jam Radio
Brand Strategy & Transformation
“Maria helped me realize that developing my brand was more than just picking colors and fonts — it was aligning my business with who I am and what I need. She had a way of tying everything together to make sure the brand I’m creating is a good fit for my lifestyle.”
Kimberly F.
Founder, Biz Savvy Artist
Brand Clarity Session Client
Strategic Clarity & Creative Impact
“Working with Maria is effortless… she brings clarity to chaos, and beauty to strategy… her ideas don’t just look good… they WORK.”
CEO, Technology Industry
Creative Direction & Branding Client
What Changes When We Work Together
01 — CLARITY
The right ideas come into focus.
We get clear on the vision, the audience, and what the creative needs to accomplish—so every decision has purpose, from the big picture to the smallest detail.
02 — CREATIVE
The vision becomes something people can feel.
From campaigns and hands-on design to digital storytelling and live experiences, ideas become cohesive, memorable creative that connects across every touchpoint.
03 — IMPACT
Beautiful work. With a job to do.
Whether it’s a stronger launch, a sharper message, a more efficient creative process, or an unforgettable experience, the work is built around meaningful business objectives.
Experience Across Industries
A broader look at the brands and organizations I’ve supported through creative direction, campaign development, design, and production—across direct engagements and agency partnerships.
Consumer & Retail
Keurig · Martha Stewart · Del Monte · Dole · Kraft / Mondelez · Hershey · Mike & Ike · Snyder’s of Hanover · Craftsman · Kenmore · Farberware · Shark · Barbasol · Panasonic · Calphalon · Fruit of the Loom · Sharp · Hoover · Brut by Fabergé
Beauty, Wellness & Lifestyle
Copper Fit · Liz Taylor Fragrances · Melanin & Muscles · House of Lören · ANZA · Fanmire
Publishing, Media & Events
Doubleday · NY Law Journal /National Law Journal · Top 100 Powerful Black Women · Women In Digital Business · Irie Jam Radio · Irie Jam Foundation · Syntyche Clarke · NFL · Ashanti · Written Entertainment
Nonprofit, Education & Community
St. Jude Children’s Research Hospital · American Cancer Society · Ms. Foundation · The Arc Westchester · PAL · Calvary Hospital · St. Vincent’s Hospital · The Actors Fund · Broadway Cares · Madre · Uniondale Public Library · Westbury Library · Hey There Beautiful · Bryant Library
Luxury, Hospitality & Destination
Gale / Sotheby’s · Garden City Hotel · City of Key West
